All animals deserve kindness and a life worth living. Find out how your choices can change their world.

Kindness
starts here

All animals deserve kindness and a life
worth living. But for millions of animals
each year, this remains but a dream,
impacted by practices born in another era.
Your choices can change their world.

Learn more

Let's free
our thinking

This is our time on Planet Earth. Our time
to care, our time to create the world that
we want to see and we all want to live in.

See how you can make our
hero's dream come true.

Watch now

Laws do not
protect them

They live, they breathe, they feel, they befriend,
yet outdated laws and practices deny them a life
worth living and human kindness.

For them, it's lockdown for life, trapped by
generational thinking that sees them differently.

If we free our thinking, we change their world.

Someone.
Not something.

Caring about some animals and not others, was never
your idea. Protecting some animals from cruelty and
not others was never your decision. We inherited a
world that decreed some animals friends and others
food, some animals worthy of kindness and not others.

But what if we were meant to care about them all?

Compassion
shouldn’t
discriminate

For 40 years Animals Australia has sought to create
change for these animals. But governments prioritise
industry interests, and ignore the animal suffering
inhererent to these systems.

By using your power as a consumer and making
the kindest choice, you can bring these animals
back into our circle of compassion.

It’s time to
free our thinking

We can’t change the past, but we can shape a
kinder future. Will we be the generations that opened
our hearts to these animals, who recognised that
there is a different, kinder choice on offer to us?

This can be our legacy. Together, we can create a
new way of thinking and living.

Join the evolution

Every plant-based meal reduces the demand for animal products that has underpinned these systems of suffering. What we eat is a powerful agent for change – for us, for our planet and for the animals – and will create the pathway to a kinder world for all.

Try plant-based

It’s easy and delicious.
We’ll show you how!

Tuck in!

Eat fewer animals

We’ll send you tips and
tasty recipes!

Count me in!

Donate

Help bring kindness to
animals who need it most.

Yes, I’ll help

Your questions answered

Many people are surprised to learn that laws do not protect farmed animals from
routine acts of cruelty. Discover what else you may not know and how you can help.

Read on

Stay connected

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more ways you can take action to create a kinder world for animals.

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