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Pledge to try
plant-based
More people are enjoying plant-rich meals now than at any other time in history... it’s easy and delicious and we’ll show you how.
I'm ready to try delicious
plant-based meals.
Thank you
, you've made a powerful pledge today.
Thanks for helping create a kinder world!
We'll be in touch with our top tips and favourite plant-based recipes soon.
In the meantime, if you're keen to jump in straight away you can find plenty of ideas for breakfast, dinner and everything in-between at www.VegKit.com
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Pledge to eat
fewer animals
Every meal is a chance to cast a vote for the kind of world we want to live in. Adding more plant-rich meals to your day is easy and delicious and we’ll show you how.
I'm ready to try delicious
plant-based meals.
Thank you
, you've made a powerful pledge today.
Thanks for helping create a kinder world!
We'll be in touch with our top tips and favourite plant-based recipes soon.
In the meantime, if you're keen to jump in straight away you can find plenty of ideas for breakfast, dinner and everything in-between at www.VegKit.com
SHARE THIS CAMPAIGN
Donate
I want to fuel this ground-breaking campaign for animals with a gift to Animals Australia.

YES, I want to save animals from abuse by pledging a monthly gift to Animals Australia's work:

YES, I want to save animals from abuse and support Animals Australia's work with a gift of:

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Kindness
starts here
All animals deserve kindness and a life
worth living. But for millions of animals
each year, this remains but a dream,
impacted by practices born in another era.
Your choices can change their world.
Learn more
Let's free
our thinking
This is our time on Planet Earth. Our time
to care, our time to create the world that
we want to see and we all want to live in.
See how you can make our
hero's dream come true.
Watch now
Laws do not
protect them
They live, they breathe, they feel, they befriend,
yet outdated laws and practices deny them a life
worth living and human kindness.
For them, it's lockdown for life, trapped by
generational thinking that sees them differently.
If we free our thinking, we change their world.
Someone.
Not something.
Caring about some animals and not others, was never
your idea. Protecting some animals from cruelty and
not others was never your decision. We inherited a
world that decreed some animals friends and others
food, some animals worthy of kindness and not others.
But what if we were meant to care about them all?
Compassion
shouldn’t
discriminate
For 40 years Animals Australia has sought to create
change for these animals. But governments prioritise
industry interests, and ignore the animal suffering
inhererent to these systems.
By using your power as a consumer and making
the kindest choice, you can bring these animals
back into our circle of compassion.
It’s time to
free our thinking
We can’t change the past, but we can shape a
kinder future. Will we be the generations that opened
our hearts to these animals, who recognised that
there is a different, kinder choice on offer to us?
This can be our legacy. Together, we can create a
new way of thinking and living.
Act now
Join the evolution
Every plant-based meal reduces the demand for animal products that has underpinned these systems of suffering. What we eat is a powerful agent for change – for us, for our planet and for the animals – and will create the pathway to a kinder world for all.
Try plant-based
It’s easy and delicious.
We’ll show you how!
Eat fewer animals
We’ll send you tips and
tasty recipes!
Donate
Help bring kindness to
animals who need it most.
Your questions answered
Many people are surprised to learn that laws do not protect farmed animals from
routine acts of cruelty. Discover what else you may not know and how you can help.
Read on
Stay connected
Be the first to hear breaking news, updates about our campaigns and
more ways you can take action to create a kinder world for animals.
A heartfelt thank you to all those who made this campaign possible: Farm Transparency Project, Edgar’s Mission, Brightside Farm Sanctuary, and Melbourne Pig Save.